Something Fresh is Coming to You

Something Fresh is Coming to You

Hi #WomenOfWaistlab! It’s Alif here. I hope all of you are happy, healthy, and keeping up with your waist training goals. 

August has been a crazy month for the Waistlab Team. We’ve got a couple of new and exciting things up our sleeves specially for you! 


1) Launching Soon: New Campaign + Mystery Launch 

Those of you on our Close Friends List on Instagram had an exclusive sneak peek of some BTS footage of our upcoming campaign launch! 



So...what about that other thing I mentioned? The mystery launch? 

I asked our #WomenOfWaistlab on the Close Friends list to make a guess. Answers ranged from full body waist trainer, to girdles, to waist trainers for men, and to shapewear. 

I can’t say more otherwise my marketing guy will kill me 🙊. But we will be dropping more teasers and footage the closer we get to the launch date. And the first group of people to see it will be our WOWs on the Close Friends list. 

If you want to be on our Close Friends list, scroll to the end of this post to find out how!


2) Restocks are Here 

Your favourite waist trainers are back! 

Click here to explore our waist trainer collection

The Waistlab Team is hard at work packing your orders and conducting quality checks to make sure that your waist trainers are in top condition. 

On behalf of the team, I’d like to sincerely thank you for being so patient with us during this pre-order period and giving us your support. We promise to always go the extra mile for you ♥


3) #AskWaistlab Debut on IGTV 

If you’ve been following us closely on Instagram, you’d know that we debuted #AskWaistlab on IGTV on 3 August 2020. 

Click here to watch the debut episode of #AskWaistlab

So what is #AskWaistlab? 

To our new WOWs, #AskWaistlab was a weekly segment on Instagram Live where we answered all your questions about waist training and Waistlab. It was SO much fun because we got to directly interact with each other! 

But then the circuit breaker happened in April 2020 so we had to stop #AskWaistlab altogether.

...Until now! 

We debuted a totally new and improved version of #AskWaistlab on IGTV with better production, subtitles and an awesome title sequence track (that I picked 😂). 

Stay tuned for a new episode of #AskWaistlab on the 1st and 3rd Monday of every month. We’ll be posting it on IGTV so follow us on Instagram if you haven’t already! 


4) Answering the Hottest Question You Have for Me 

In last week’s episode of #AskWaistlab, I answered one of the most frequently asked questions I get to this day: 

“Why did you start a shapewear company? Does it feel weird that you’re a guy running a shapewear company?” 

Click here to watch me give an in-depth answer to this question

Not long after airing this episode, I received a DM from one of our #WomenOfWaistlab that left me shaken


The actual screenshot from my phone of the DM I received from a WOW at 12:30am. Her username has been censored to protect her identity.

I run Waistlab for two reasons:

a) to design shapewear that makes my mother happy;
b) to help other women look and feel good about themselves.
It’s stories like these from my own #WomenOfWaistlab that keeps me grounded and reminds me of my sincere intention to help women reclaim their confidence. 


5) How to be on Waistlab’s Close Friends list

We are VERY active on Instagram so most of our major announcements are done there (like the recent BTS footage of the campaign we released). 

If you want to be the first to know of upcoming sales, launches, campaigns, or maybe you want to see BTS footage, you just need to complete one simple step:

a) Send your order number to us via DM on Instagram. 

We’ll verify your order and add you to our Close Friends list shortly. Crazy simple, right? 

That’s all for this post 

September is going to be an exciting month for you. Don’t say I didn’t share this, okay! 

Till the next time I write here again 👋🏼.